Here’s Why Top Web Sites Look Great and Function Well

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Like many other small businesses and online marketers, you live and breathe on the Web. Your Internet presence is crucial to your business. Having a strong, modern-looking Web design matters. Making the time to update your site is important to your business. But not everyone can get to it on a day-to-day basis.

What’s a small business to do to keep a website looking current, modern and in line with Web trends? Which hosting services does our business need? Which services are our competitors using? How crucial is your site’s web reliability to your success? Here are six valuable areas to consider when updating your web site.

Creative-Functional Balance

Getting a great web site developed has to include balance. Website developers should try to balance different elements of design, usability, web hosting, function, content delivery and more when building web pages with clients. Having a grasp of these items will help your site look fresher, more modern and consequently, more ‘with it’.

Web Hosting

Small to medium business owners who lack time or inclination to manage their servers can engage web hosting firms for online marketing tools. Services offerings include domain registration and web hosting/web design, Windows VPS servers, SEO enhancements like Pay-Per-Click programs, SEO strategic services, social plugs-in and blog publishing, email marketing, microsite hosting and more.

The glue that holds it all together, the brain that brings together the organization, processes and creativity is the web hosting. Many businesses online only think about web hosting when the web site goes down. When GoDaddy’s servers went down for most of a workday in September, RunningShoes.com’s CEO estimated that its site lost potentially $50,000 in sales from the GoDaddy outage that day. Web hosting is important to the online business of a small company.

Top-line Search Capabilities

Good websites also show a close connection with search opportunities. Web developers should be abreast of the latest changes in search algorithms that web sites must adhere. According to SEOmoz, the Web’s leading SEO news and information site, Google updates its search algorithm more than 500 times in a year. Most are minor tweaks, but you major updates also take place every few months. Know how these algorithm changes impact shifts in your company rankings and web traffic for your small business.

Text and Images Content

Your site should include relevant text, but try to limit the use of text. At least include a minimum of 250 words; include specific keywords in the text as well (but don;t overload these either). Talk to a friend who knows how to write for the Web. Good quality images are important to have on your site, but make sure they are web-optimized and load quickly. Avoid amateur photos.

Source Information

On each of the pages on your site, look at the source page. That’s where important info like page title, meta descriptions and meta keywords should be. Also, try using CSS (cascading style sheets) as a markup language. Search engines find these pages easier, and it helps to make swifter changes on your site for colors and font sizes.

Web Analytics

Google webmaster tools can be beneficial for indexing all pages on your site. You might also look into installing Google Analytics for your site. It provides a host of data user info about your visitors and how they learned about your site.

Like changes to styles and fashion, the look and feel of web sites also moves on to the new from the old. What may look great one year can look quickly outdated 14 months later. Make sure to stay on top of web trends and web design for your business web site.

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